The Halal Guys
The Halal Guys
Sonic branding of a halal food brand
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My Role
Competitor Analysis
Color Scheme
Pattern
Mockups
Team
Rachel Yun
Andrew Grechko
MJ Park
Duration
2 Months
Tools
Adobe CC
After Effects
Cover
Serving fiery goodness
one platter at a time.
Problem
The Halal Guys is not as popular as other big fast food brands.
Solution
Stronger brand identity
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brand strategy
Brand Personality Traits
Casual
Zesty
Determined
Fiery
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brand identity
Logo
Logo
Structural Asnalysis
Structural Analysis
Logo Animation
Brand Colors
Colors
Typography
TypographyHorizontal Line
icons
IconsHorizontal Line
patterns
Pattern 1Patern 2
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BRAND IDENTITY GUIDE
Brand Identity Guide
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Applications
Store Sign
Stickers
Tote
Paper Bag
Wall
Wall
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Reflection
What's Next
Our Successions
We strengthened brand identity.
Next Steps
The Halal Guys could offer a 10% discount on the first order on the Halal Guys app or discount coupons on different delivery apps.
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More Work
FAI
FAIProduct Design / Accessibility
iVision
iVision Product Design / Accessibility
The Halal Guys
CollegeMateProduct Design / UX
Rachel Yun
rachelyyun@gmail.com